The Art of Dairy
Client: Safeway/Lucerne
The Art of Dairy Contest gives art students the opportunity to showcase their skills for a chance to win a grand prize to help underfunded art programs in schools. My role was to create a fun logo, an in-store POS kit, brochures, a shipper display, and teacher information packet to promote the contest. Students submitted their designs on an entry sheet and judges selected finalists. Finalists won money for supplies to paint their design on a life-sized fiberglass cow. The finalists’ cows were on display in Safeway stores in their communities. The Grand Prize winner received $20,000 for their school’s art department, plus $1,000 of their own, and another $1,000 for their art teacher.
© McAuley High School 
© David Hopper/for the Chronicle 