Planning Guide Poster
Client: Mike’s Hard Lemonade
The planning guide poster for Mike’s Hard Lemonade is produced annually and is mailed to distributors across the country to inform them of upcoming product launches, promotions, and POS display kits for the new year. My role was to come up with a new look and feel for the poster and handle the project from concept through final mechanicals. I used a collage look with duct tape, cardboard and hand written details. The goal was to create something fun and useful that distributors could refer back to throughout the year. Barcodes were included to make ordering product easy.
Art Director: Shivonne Thurston
Copywriter: Kevin Kleber
